Author: admin

29 Aug MAPPING THE MODERN CMO

[vc_row][vc_column width='1/6'][/vc_column][vc_column width='2/3'] Stepping into a new era of digitalization has heralded massive developments in both marketing technology and marketers’ responsibilities. The coupling of increased revenue responsibility with an ever-lengthening customer experience cycle, results in a huge expansion of the traditional marketing domain – forcing the CMO...

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06 Aug Business Leader First, Artisan Second?

[vc_row][vc_column width='1/6'][/vc_column][vc_column width='2/3']   Since its inception in the 1980s, the role of the CMO has been constantly shifting. Now faced with digitalisation and all that comes with it: big data, granular visibility of metrics, tech-governed CX, and AI, the role is undergoing its greatest evolution yet....

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07 Jun Supercharging your ABM strategy by targeting the C-Suite

[vc_row][vc_column width='1/6'][/vc_column][vc_column width='2/3'] Account-based marketing has been the epitome of marketing hype in 2018, but as many experienced B2B marketers will tell you, it’s an old principle with a new name. Targeting specific named accounts with a tailored programme in pursuit of greater deal size is...

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01 Feb Is ABM the Holy Grail of B2B Marketing and Sales Alignment?

[vc_row][vc_column width='1/6'][/vc_column][vc_column width='2/3'] Account-based marketing (ABM) is widely considered to be one of today’s most effective B2B marketing approaches. A recent survey by the Information Technology Services Marketing Association (ITSMA) revealed that 84% of businesses said that account-based marketing delivers higher ROI than any other type...

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05 Nov ABM & the c-suite – LON 15.3.18

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image="85" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_separator type="transparent" thickness="50"][vc_column_text][/vc_column_text][vc_column_text] ABM & the c-suite [/vc_column_text][vc_separator type="transparent" thickness="10"][vc_column_text] Haymarket Hotel, London Thursday 15th March 2018 - 6:30-9:30PM [/vc_column_text][vc_separator type="transparent" thickness="10"][button size="large" icon="" target="_self" hover_type="default" font_style="normal" text_align="center" link="http://ci201.actonsoftware.com/acton/form/25574/004c:d-0001/0/-/-/-/-/index.htm" background_color="#dd8500" text="Register here" margin="1px" color="#ffffff" hover_border_color="#dd9933" hover_color="#ffffff" border_color="#dd8500" hover_background_color="#dd9933"][vc_separator type="transparent" thickness="10" down="50"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid"...

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05 Nov ABM & the c-suite – SFC 02.08.18

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image="10" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_separator type="transparent" thickness="50"][vc_column_text][/vc_column_text][vc_column_text] ABM & the c-suite [/vc_column_text][vc_separator type="transparent" thickness="10"][vc_column_text] Sir Francis Drake Hotel, San Francisco Thursday 9th February 2018 - 6:30-9:30PM [/vc_column_text][vc_separator type="transparent" thickness="10"][button size="large" icon="" target="_self" hover_type="default" font_style="normal" text_align="center" link="http://ci201.actonsoftware.com/acton/form/25574/004c:d-0001/0/-/-/-/-/index.htm" background_color="#dd8500" text="Register here" margin="1px" color="#ffffff" hover_border_color="#dd9933" hover_color="#ffffff" border_color="#dd8500" hover_background_color="#dd9933"][vc_separator type="transparent"...

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01 Nov ABM & the c-suite – NYC 01.09.18

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image="95" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_separator type="transparent" thickness="50"][vc_column_text][/vc_column_text][vc_column_text] ABM and the c-suite [/vc_column_text][vc_separator type="transparent" thickness="10"][vc_column_text] Hunt & Fish Club, New York City Tuesday 9th January 2018 - 6:30-9:30PM [/vc_column_text][vc_separator type="transparent" thickness="10"][button size="large" icon="" target="_self" hover_type="default" font_style="normal" text_align="center" link="http://ci201.actonsoftware.com/acton/form/25574/004c:d-0001/0/-/-/-/-/index.htm" background_color="#dd8500" text="Register here" margin="1px" color="#ffffff" hover_border_color="#dd9933" hover_color="#ffffff" border_color="#dd8500" hover_background_color="#dd9933"][vc_separator type="transparent"...

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05 Jun U cant tweet the c-suite – NYC 08.20.17

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image="95" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_separator type="transparent" thickness="50"][vc_column_text][/vc_column_text][vc_column_text] Marketing to the c-suite [/vc_column_text][vc_separator type="transparent" thickness="10"][vc_column_text] Hunt & Fish Club, New York City Wednesday 7th December 2016 - 6:30-9:30PM [/vc_column_text][vc_separator type="transparent" thickness="10"][button size="large" icon="" target="_self" hover_type="default" font_style="normal" text_align="center" link="http://ci201.actonsoftware.com/acton/form/25574/004c:d-0001/0/-/-/-/-/index.htm" background_color="#dd8500" text="Register here" margin="1px" color="#ffffff" hover_border_color="#dd9933" hover_color="#ffffff" border_color="#dd8500" hover_background_color="#dd9933"][vc_separator...

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02 Jan U cant tweet the c-suite – SFC 03.23.17

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image="95" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_separator type="transparent" thickness="50"][vc_column_text][/vc_column_text][vc_column_text] Marketing to the c-suite [/vc_column_text][vc_separator type="transparent" thickness="10"][vc_column_text] Hunt & Fish Club, New York City Wednesday 7th December 2016 - 6:30-9:30PM [/vc_column_text][vc_separator type="transparent" thickness="10"][button size="large" icon="" target="_self" hover_type="default" font_style="normal" text_align="center" link="http://ci201.actonsoftware.com/acton/form/25574/004c:d-0001/0/-/-/-/-/index.htm" background_color="#dd8500" text="Register here" margin="1px" color="#ffffff" hover_border_color="#dd9933" hover_color="#ffffff" border_color="#dd8500" hover_background_color="#dd9933"][vc_separator...

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05 Oct C-suite marketing – NYC 12.07.16

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image="95" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_separator type="transparent" thickness="50"][vc_column_text][/vc_column_text][vc_column_text] Marketing to the c-suite [/vc_column_text][vc_separator type="transparent" thickness="10"][vc_column_text] Hunt & Fish Club, New York City Wednesday 7th December 2016 - 6:30-9:30PM [/vc_column_text][vc_separator type="transparent" thickness="10"][button size="large" icon="" target="_self" hover_type="default" font_style="normal" text_align="center" link="http://ci201.actonsoftware.com/acton/form/25574/004c:d-0001/0/-/-/-/-/index.htm" background_color="#dd8500" text="Register here" margin="1px" color="#ffffff" hover_border_color="#dd9933" hover_color="#ffffff" border_color="#dd8500" hover_background_color="#dd9933"][vc_separator...

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