The Kite Club is a network of senior b2b marketing executives working within the world’s most innovative businesses. We collaborate on the issues our community are facing and bring practical insights and ideas to your challenges. Membership is free and by invitation only. [more]
According to Harvard Business Review the c-suite spend less than 2% of their time with external suppliers, which is less than one hour a week. Worse than that, they prioritize their time with consultants and the biggest brands first. For most companies the chances of winning their time and attention are very small. And yet, if you can cut through, the outcome can be transformational.
Providing solutions to specific target accounts may promise high-value pipeline worth 6 or even 7 figures. But engaging with this audience certainly doesn’t come without its challenges. The problem with an approach such as account-based marketing is the bottom-up journey to getting a foot in the boardroom door.
This means it can take months to secure time with senior decision makers and build long-term, intimate relationships. This puts a huge delay on allowing the sales cycle to even have a chance of beginning in the first place.
So the question is, how can you build intimate relationships with the right senior decision makers? How can you transcend vendor status and secure high-value pipeline at the same time?
6:30pm Networking Drinks
7:00pm Chaired Debate
8:00pm 3-Course Dinner & Discussion
9:00pm Networking, Coffee & Desserts